Now that it became clear that Hemus Highway will pass about 20 km north from Veliko Tarnovo, the price of land around the old capital rose significantly. Plots are now sold for 1500 leva per 1000 sqm; as a year ago they rarely exceeded 1,200 leva per 1000 sqm. Agricultural plots of land near the town of Pavlikeni and the village Nikyup are the most sought after. There are expectations their value will go even higher.
After the last alterations it was decided that the route of the highway will now go past Pavlikeni, reaching 20 km away from Veliko Tarnovo – north of Resen and south of Nikyup.
Veliko Tarnovo, Gorna Oryahovitsa and Pavlikeni Municipalities are hoping that the motorway will contribute to the development of local tourism. Pavlikeni plans to attract tourists to the Ancient ceramics centre, which will be restored with € 700,000 under a Norwegian programme. The problem with the access to the ancient Roman town of Nicopolis ad Istrum, near the village of Nikyup, still remains. The road leading from the village to the archaeological reserve is in very poor condition.